Back in 2010, doughnut walls and signature cocktails were only the beginning. In the last decade, couples have really begun to think of all the creative details and more. They have embraced everything from evolving technology to culture and faith.
Millennials continue to drive the market for weddings, with Generation Z beginning to come into the picture. As daily social media users, Gen Z, is exposed to many different wedding ideas on the internet. . Natural creativity + the internet = endless opportunity!
Marriage Age
Every year, the average age of marriage continues to climb. As of last year, the average age of females getting married is 30, when a decade before it was 28. The average male getting married now is 34, up from 31 a decade ago.
Who's Paying for the Wedding?
Close to half of all couples are contributing to the wedding costs today, up from 42 percent in 2010. In 2019, the average cost of a wedding was $33,900. It seems to make sense why this is. Since the average age of marriage has gone up significantly, by the later years in the couple's lives may mean they have gotten the chance to save up more money. Family members are still very much involved, they just are not contributing with the expense nearly as much as they used to a decade ago.
Guest Count
In 2019, the average guest size was 131. In 2010, the average was 141 guests. Since the married age is a little bit older now, the married couple might not be as close as they once were to many college friends. Another factor could be the rise of elopements and more intimate experiences.
Dress Code
Semi-formal has remained the most popular dress code for weddings. But, there's a twist - casual weddings are on the rise. In 2019, nearly 1 in 5 couples opted for a casual wedding.
The Wedding Season
In 2010, nearly one-third of weddings were held in June and July. Whether it's the rise of pumpkin spice or the obsession with sweater season, fall is beginning to be more popular for the perfect wedding season.
Ceremony Venues
In 2010, most wedding ceremonies were held indoors. Now it has taken a turn, nearly 53 percent of wedding ceremonies are now being held outdoors.
In or Out? Reception Venues with Both?
In the last decade, reception venues have also been transformed. Couples are now preferring to host their ceremony, cocktail hour, dinner, and dancing all within the same venue. In 2019, nearly one-third of couples hosted their receptions both indoors and outdoors.
Bold Color Palettes
For a while, most couples had more neutral colors for the wedding like dusty rose, grey, and light blue. Now bold colors are taking charge. Couples are leaning more towards bold and bright colors.